Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, respond to a survey, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
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How we use collected information
The Wetherall Company LLC may collect and use Users personal information for the following purposes:
- To improve customer service Information you provide helps us respond to your customer service requests and support needs more efficiently. - To improve our Site We may use feedback you provide to improve our products and services. - To run a promotion, contest, survey or other Site feature To send Users information they agreed to receive about topics we think will be of interest to them. - To send periodic emails We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. We may use the email address to send company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
This document was last updated on December 1, 2017
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"Running a nonprofit animal rescue organization can be overwhelming due to the work involved as well as the constant need to raise awareness and funding to continue our mission. Wendy's TWCPSA service has truly been an incredible experience! After supplying Wendy with our very basic information she was able to quickly create an impressive and exciting campaign for us and launch it to our targeted area. We were able to sit back and enjoy the results of increased adoptions, new donors and even a few new volunteers for our organization. Wendy supplied us with detailed weekly reports and one final report of all radio airings and the corresponding values, leaving no doubt that this had been a successful campaign. Any business would greatly benefit from Wendy's talent, precision and expertise as well as her impeccable work ethic."
~Eileen Osmers, Founding Director, Golden Paw Society, Inc.
“Working with Wendy on our first radio PSA was an incredible opportunity. The process was smooth and seamless. Wendy personally oversaw the details and responded directly and quickly to any communication. Her team worked hard on outreach to radio stations and secured us radio airtime worth over $170,000. Her insights were invaluable and helped improve not only the quality of the PSA but also, as a result, the possibility of getting airtime on more stations. I only have high praise and unlimited appreciation for all she has done to help Inform your Community.”
~Anastacia Kurylo Ph.D., Chief Executive Officer, Inform Your Community
"Thank you for everything! This promotion exceeded our expectations immensely. Wendy's support made this process so easy for us, we were thrilled to have her expertise. We saw great results and the reporting she provided was spectacular. We highly recommend her services!"
~Melissa Calise, Director of Communications, Association of Migraine Disorders
"Using radio PSAs to increase awareness about our non-profit has totally exceeded my expectations. When I first saw the statistics Wendy sent me, I was floored. "Can this be true?" I asked myself. But the results weren't merely in the numbers. We experienced an increase in our call volume, with people saying that they heard about us on the radio. We were also surprised to see an increase in first time donors. In the Internet age we sometimes rely on social media to carry our message, but good, old-fashioned radio is still alive and kicking!"
~Cynthia Ryan, Executive Director, Vestibular Disorders Association (VeDA)
"I had a wonderful first year working with TWCPSA on our PSA program. We crushed our goals and had over $1,000,000.00 in donated air time for our non-profit.
I really appreciated the extra efforts in launching our program quickly. We had weekly and monthly updates and the number of stations and markets reached was impressive. Definitely worth the investment on our end....and I did a lot of research before we started our program.
I am looking forward to crushing our goals again!"
~J. Michael Fisher, Vice-President, Help Heal Veterans
"Working with Wendy and TWCPSA has been an exceptional experience. Not only have we received a quick and consistent analysis of our campaigns, but we had heavy radio pick up in a short amount of time, which we believe has played an integral part in the 30% uptick of website traffic and an increase in donations. We are thrilled to be working with TWCPSA and cannot recommend their services more. Thank you, Wendy and TWCPSA!"
"I've known Wendy for many years, and the most reflective words to attach to her resume are "consummate professional". Her earnest delivery of high quality customer relationships, and detail to strategic planning easily places her high on any ones "go to" list. Her knowledge-based understanding of today's digital market affords her the understanding of easily interpreting a client's needs and goals. Her hard work ethics, and professional posture should be welcomed by any company, as her successful approach would compliment any prospect or client.”
~Geoffrey Mann, Business Development and Marketing Director at Lorraine Gregory Communications Group
"Wendy and The Wetherall Company have been great partners for over eight years with Kantar BVS. She has a great understanding of the PSA industry from initial PSA development to distribution, analysis and optimization. Wendy has also been very effective in utilizing cutting edge technologies and systems like automated monitoring services (BVS) to ensure she maximizes the effectiveness of her clients budgets, campaigns and strategies."
"As a former Director of Video Services (2001 to 2006), I oversaw the production and distribution of the PSA program. During this time, I worked closely with Wendy Wetherall and with great success. Once my team completed the production of the PSAs, I turned to Wendy for the duplication, distribution (to hundreds of TV/Cable media outlets), and tracking metadata. On a weekly basis I would receive customized reports that I could then easily present to leadership for review.
Our campaigns with Wendy were successful, as I believe, we averaged in the 30+ millions (ad dollar equivalency) for the campaigns. Obtaining strong media usage of the PSA is not by chance, it is because of Wendy’s years of experience and media research that has shown her the best media markets to advertise in based on our affiliates.
In summary, Wendy’s experience and understanding of PSA campaigns is unmatched. She is very easy to work with and has been providing PSA services with great success. Good luck with the next campaign."
~Steve, former Director of Video Services for a non-profit
“Wendy Wetherall has been in my employ since 1975. She brought my corporation into the computer age; she is hard working, honest and has always been a loyal company girl. Wendy has all the information on the workings of the company and has always added honest and intelligent ideas. She is a treasure and would be an asset to any organization.”
~ Francis E. Whitney, CEO at FWW Holdings Corp aka Fire Island Markets